Two Sides has announced that it was Highly Commended in the Sustainability Advocate 2025 category at the IPIA Recognising Excellence Awards 2025.



The award, presented by Ed Hudson and sponsored by Morgana Systems, part of the Plockmatic Group, recognises organisations and individuals making an outstanding contribution to sustainability leadership within the print and communications industry. 

The judges praised Two Sides for its clear commitment to transparency, integrity and evidence based communication, particularly in its ongoing work to tackle greenwashing and misinformation around the environmental impact of print, paper and paper based packaging. 

In their nomination, the judges highlighted how Two Sides plays a vital role in ensuring sustainability claims are honest, accurate and credible, helping to protect both consumers and the reputation of the print industry. Special recognition was given to Managing Director of Two Sides, Jonathan Tame, for his presentation at the IPIA Annual Conference, which delivered insight, clarity and inspiration to industry professionals, reinforcing the importance of responsible communication. 

Two Sides’ work focuses on challenging common myths about paper through robust data, trusted sources and clear messaging. Its campaigns, educational resources and fact sheets support brands, printers, publishers, and consumers in making informed choices about the media they use, while reinforcing paper’s role as a renewable, recyclable and essential communication medium. 

Commenting on the recognition, Two Sides said: 

“We are extremely proud to be highly commended as Sustainability Advocate 2025. This recognition reflects the passion, professionalism, and commitment of our team and our members, who continue to support honest communication and champion the true environmental story of print and paper.” 

Two Sides would like to thank the IPIA, the judging panel, Morgana Systems and the wider industry for this recognition and remains committed to advocating for transparency, responsible communication and a more sustainable future for print and paper. 

Collaboration remains central to the Two Sides approach. By working closely with industry partners across the supply chain, Two Sides has helped create a strong, unified voice for an industry that is too often misunderstood in sustainability debates. 
To find out more about Two Sides and the benefits of becoming a member, visit...

www.twosides.info/become-a-member