Marking its first year of title partnership with Scuderia Ferrari, HP debuted a special edition livery for Miami Grand Prix.
Working together, the Ferrari and HP teams created a car wrap that is up to 14% lighter, up to 17% thinner, and significantly more heat resistant than its predecessor.



HP is not just co-engineering an exciting new livery, but its latest generation technology is reshaping the Ferrari working environment to power the future of work on-track and in Maranello.  

·        HP Large Format solutions directly used to produce high impact branding for Scuderia Ferrari: including race car liveries, pit wall environments, and hospitality spaces—demonstrating the capability of large format applications to deliver precision, durability, and vibrancy under extreme performance conditions.

·        Personalised vehicle wraps and customisation at scale: Highlighting the scalability and flexibility of large format print. 
·        Fan experience activation powered by large format print: HP Large Format will lay a central role in HP-powered fan experiences, producing interactive displays, large scale visuals and trackside engagement. 

www.hp.com