Route 1 Print has launched a new monthly Growth Fund designed to help its Loyalty & Rewards customers promote their businesses and generate more sales.



Operating from its 300,000 sq ft manufacturing facility in Rotherham, the launch of the Growth Fund represents the latest phase of Route 1 Print's ongoing investment strategy, designed to give back to its customers and deliver even greater value to print resellers.

The initiative builds on the company's industry leading Loyalty & Rewards programme, launched in August 2024. The scheme operates on a tiered system, ranging from Primary to Platinum, with each tier determined by a customer's print spending in the previous month. The more a reseller spends on printing, the higher the tier they reach the following month, unlocking greater points and benefits.

Under the new scheme, customers receive a voucher code at the start of each month, redeemable against selected marketing tools on the Route 1 Print website. The initiative gives print resellers practical resources to showcase their products, support customer conversations, and win more work.

The value of the monthly Growth Fund will be determined by each customer’s Loyalty & Rewards tier, with Platinum members receiving £100 per month and Gold members receiving £75. 

At launch, the fund can be used towards Route 1 Print’s branded Reseller Catalogues, Stickers & Labels Sample Packs and Swatch Books, with the company hinting that even more eligible resources will be added soon.

The company’s branded Reseller Catalogues allow customers to add their own branding to professionally produced sales materials showcasing a broad range of print products. They can be displayed in stores, distributed during meetings or given to customers to browse.

The Stickers & Labels Sample Pack contains a selection of stocks and finishes, enabling resellers to demonstrate the quality, appearance and feel of the available options before their customers place an order.

Route 1 Print plans to expand the range of eligible marketing products over the coming months, giving Loyalty & Rewards members even more ways to invest their monthly allowance in business growth.

Each monthly voucher can be used once, and customers are encouraged to redeem as much of its value as possible in a single eligible order. Existing Loyalty & Rewards customers will receive their voucher codes at the beginning of each month. Print resellers who are not yet members can join the programme via the Route 1 Print website.

Jack Parks, Head of Route 1 Print, said: 

 “Our resellers are at the heart of everything we do, and the Monthly Growth Fund is another practical way for us to support their success. By giving customers access to useful, professionally produced marketing resources, we hope to help them start more conversations, create new opportunities, sell more print and ultimately grow their businesses.”

More information about Route 1 Print’s New Monthly Growth Fund can be found here: https://www.route1print.co.uk/your-monthly-growth-fund