Route 1 Print, the UK’s largest online trade printer, based in Rotherham and operating from a 300,000 sq ft production facility, has announced an initial £1 million investment into its stickers and labels range, with further investment planned in the coming months, as part of its ongoing commitment to innovation and supporting print resellers.



At the core of this investment is the addition of the HP Indigo 6K digital press, known for delivering high quality, consistent output across a wide range of label materials, while supporting flexible, short run production and fast turnaround times.

This has been complemented by further investment into finishing capabilities, including the installation of an ABG Digicon Lite system, designed to provide precise cutting and efficient finishing, helping to increase capacity and maintain quality across stickers and labels. 

The business has hinted at a major additional finishing technology set to be introduced in the coming months, which it believes will further strengthen its position, creating one of the most advanced stickers and labels set-ups in the UK market.

Commenting on the investment, Jack Parks, Head of Route 1 Print, said:

“We’re continuously investing in technology that allows our customers to offer more to their clients. The addition of the Indigo 6K and ABG ensures we can deliver the quality, flexibility and turnaround times that today’s market demands. These machines are already up and running and delivering exceptional results for our customers, and with our newest addition on the way, this is only the beginning.”



In the second half of last year, Route 1 Print expanded its stickers and labels range to include reels, alongside custom shapes and sizes. This development has continued into 2026 with the introduction of new material options, including transparent polypropylene and silver metallic polypropylene, opening further opportunities for premium label applications.
Alongside hardware investment, Route 1 Print has focused heavily on improving the online ordering experience. A newly developed AI-powered Custom Shape Proofing Tool removes the need for cutter files, removing any friction for resellers and their clients, allowing users to simply upload artwork, such as a logo, with the system automatically detecting and generating the cut path.

The stickers and labels product pages have also been redesigned, bringing all option into a single, streamlined interface, making it easier for customers to build and order products quickly and accurately.



To further support its trade customers, Route 1 Print has introduced a fully unbranded stickers and labels sample pack. Designed specifically for resellers, the pack enables them to showcase the range directly to their own clients, helping to drive sales and win new business.

Parks added:

“Our focus is not just on improving print, but on making it easier for our customers to buy and sell. From simplifying the ordering process with AI tools to providing unbranded sample packs, everything we’re launching is designed to help our customers win more work and grow their business.”

With continued investment in both technology and customer tools, Route 1 Print is reinforcing its position as a key partner for print resellers looking to expand into the growing stickers and labels market.

www.route1print.co.uk