Northampton based agency Gavin Willis Creative Marketing (GWCM) selected Antalis’ Nautilus SuperWhite 100% recycled papers for a new book showcasing brands that carry the Red Tractor logo. The logo provides reassurance to consumers that the food they buy has been responsibly sourced, safely produced and comes from crops and animals that have been well cared for.

Printed in both hardback and paperback versions, Red Tractor Food Heroes is the first edition of a new publication by Red Tractor. The book is a celebration of British household brands, food service operators and food manufacturers that represent the rigorous standards that British Red Tractor Assured food and drink is produced to.
Seeking a print substrate produced to equally high standards, that would also provide the visual and tactile impact required, the team at GWCM chose Nautilus SuperWhite in 160gsm and 300gsm.

Nautilus SuperWhite, part of the Nautilus range of premium quality recycled papers, is a 100% post consumer recycled paper with FSC? certified recycled and EU-Ecolabel certification. It is also Cradle to Cradle Certified Bronze.
The high whiteness of Nautilus SuperWhite makes it the ideal choice for contrast rich projects such as the Red Tractor Food Heroes book, which features considered typography and brand imagery. And, because Nautilus SuperWhite is an uncoated paper, it provided the more natural, tactile finish GWCM were looking for.

Both hardback and paperback versions of the book were printed by Healeys Printers on their Heidelberg XL75. The hardback version features text and endpapers printed on Nautilus SuperWhite 160gsm. The paperback cover is printed on Nautilus SuperWhite 300gsm and text pages on 160gsm.




The brochure was carbon balanced for paper and production by Healeys through the World Land Trust.
Creative Director of GWCM, Gavin Willis, commented: “We’ve been working with Red Tractor on their three websites and licensee communications for a couple of years now, and this book is a really effective way to showcase the breadth and depth of the businesses that carry the Red Tractor logo; and this is just volume 1 – volume 2 is already in the planning stages!”

“It was important to get the print substrate right. We’ve used Nautilus before, so we knew it would be a great fit in terms of quality, impact and environmental credentials.”

Product Manager at Antalis, Ben Cahill, comments: “We love working with businesses who share our goal of minimising environmental impact without compromising quality. The use of Nautilus SuperWhite for the Red Tractor Food Heroes book showcases this on so many levels – it’s an impressive piece about an important marque.”

For more information, please visit www.antalis.co.uk