Inkcups has further expanded its European team with the appointment of Sarah Fenna as Sales Manager for the UK and Ireland and Keith Apps as Field Service Engineer for the UK and Ireland. 



Sarah will lead Inkcups’ sales in the UK and Ireland, strengthening relationships with existing customers and developing strong relationships with prospective customers looking to capitalise on opportunities in direct to object printing in drinkware, homeware, promotional products and packaging. She brings more than 30 years of experience in the print industry, including extensive experience selling digital print equipment from Mimaki, Agfa, and FujiFilm. She joins Inkcups following six successful years as Business Development Manager and Sales Director at Soyang Hardware Ltd. 



Keith will be primarily focused on technical service for customers in the UK and Ireland, performing installations and repairs, delivering customer training, and providing customer support both remotely and on-site. Prior to Inkcups, Keith worked at Hybrid Services LTD where he was responsible for handling installations, break/fix service visits and remote technical support on Mimaki products, before which he worked at SwissQPrint, Spandex UK, and HP, having been in the print technology industry for three decades.

These appointments bring the UK based members of the Inkcups Europe team to three, following the appointment of Anthony Lye as Field Service Engineer in 2024. From October, customers in the UK and Ireland will also benefit from efficiencies that will be enabled by Inkcups’ investment in a UK based third party logistics facility. 



Hendrik Koemans, Sales Director Europe, Inkcups, comments: “Interest in Inkcups’ pioneering direct to object printing technology is growing and these appointments, along with our investment in streamlining logistics to more quickly serve customers in the UK and Ireland, demonstrate our commitment to providing dedicated localised support to customers as we continue to expand our operations in Europe. Sarah is already building strong relationships with customers, and Keith and Anthony are invaluable in providing technical support, service and training to Inkcups users in the UK and Ireland.”

To learn more about Inkcups Europe, visit www.inkcups.com/europe, and for more information about the full Inkcups equipment range, visit www.inkcups.com/industrial-printing-equipment