Durst Group has reached a significant milestone with its P5 500 TEX iSUB: 50 systems have been sold worldwide since its market introduction at FESPA Global Print Expo 2025. Sales have been particularly strong in North America and Europe, reflecting growing demand for highly productive and integrated workflows in soft signage, exhibition graphics and large format textile applications. The milestone confirms the market response to Durst’s approach to industrial five metre sublimation printing: combining print quality and productivity with inline fixation, software and an increasingly connected finishing process.



“When we introduced the P5 500 TEX iSUB in 2025, our ambition was not simply to build another five metre printer, we wanted to redefine how industrial sublimation production could work”, says Johann Strozzega, Director Global Sales Graphics, Durst Group. “Reaching 50 systems sold in such a short period is a clear confirmation that the market shares this vision. The discussion is no longer about whether integrated five metre sublimation works. The question now is how efficiently the complete production process – from data preparation and printing to inline fixation and finishing – can be connected and automated. Our growing customer network gives prospective users an additional advantage: they can evaluate the technology at Durst and, where appropriate, gain first hand insights from companies already working with the platform in their region.”

From five metre printing to an integrated production platform

Durst introduced the P5 500 TEX iSUB at FESPA 2025 as a new solution for industrial superwide sublimation printing. With a printing width of 5.2 metres, water based sublimation inks and integrated iSUB inline fixation, the system combines printing and fixation within one continuous production process.

The platform was developed for high volume producers seeking to reduce process steps, manual intervention and production time while increasing consistency, flexibility and scalability.

In 2026, Durst expanded the concept by presenting the P5 500 TEX iSUB together with a dedicated five metre Hasler cutting system. The combination extends the integrated workflow from RIP and printing through inline fixation to the finished cut product.



By connecting printing, fixation and finishing within one production environment, Durst is addressing the efficiency of the entire process rather than focusing solely on the performance of an individual printing system.

World of Sublimation at Durst headquarters

To allow customers to experience and evaluate the complete production process under realistic conditions, Durst has established a dedicated World of Sublimation at its headquarters in Brixen, Italy. The facility brings together the P5 500 TEX iSUB, workflow technology and five metre finishing in a comprehensive demonstration and testing environment.
Prospective customers can run their own files, applications and materials through the complete production chain – from digital job preparation and printing to inline fixation and final cutting. This allows them to evaluate output quality, productivity and workflow efficiency based on their own requirements before making an investment decision.

The World of Sublimation also serves as an application and development centre where Durst works with customers to optimise processes and explore new business opportunities in industrial textile production.

One platform. A growing global network. New opportunities.

For brands, agencies, event organisers and companies looking to realise large format textile applications, Durst offers the opportunity to explore the possibilities of the P5 500 TEX iSUB based on their specific project and requirements. Depending on the application, this may include an individual production test at the World of Sublimation, insights from existing P5 500 TEX iSUB installations or, where appropriate and subject to customer approval, an exchange with an experienced user of the platform.

The same opportunity is available to print service providers considering an expansion into soft signage and looking to better understand applications, workflows and business potential through real-world experience.
To discover what the P5 500 TEX iSUB can make possible or arrange an individual production test at the World of Sublimation, visit: 

www.durst-group.com/en/applications/soft-signage-fabrics

www.durst-group.com