Diversified print, graphics and signage business Digiprint Group has opened up about how its use of HP Latex print technology has helped the company respond to the rising demand for environmentally friendly print services and to access work in new markets.

With locations in Bath and Chippenham, Digiprint Group offers a wide range of printing and related services across its business. The company boasts two advanced design and digital print studios, as well as a new signs, display and exhibition factory based at the Chippenham premises which opened in January 2023.

Digiprint Group has seen demand for all its services increase in recent years, though one particular area that has witnessed growth is signs and graphics, with the company having highlighted this as a core focus sector.

To support this, Digiprint Group in January last year invested in an HP Latex R1000 printer from approved HP distributor Perfect Colours. The machine has been up and running for 12 months now, operating alongside an HP Latex 800W that was installed just a few months earlier.

One year on, Digiprint Group Director Ben Gregory said the impact the two HP Latex machines have had on the whole business cannot be understated. He said while the quality of HP Latex printers is hugely important for Digiprint Group, it is the sustainability benefits of working with this technology that is setting the company apart from its competitors.
“For us, environmentally friendly solutions were on our radar very early on,” Ben said. “We have been a climate positive business for six years and being able to provide customers with an environmentally friendly solution is massively important.
“In fact, we have gained additional business nationwide by being the first to the table with a full, planet friendly solution for both print and signage. Customers are now demanding this level of service.





“Both of the HP Latex printers run water based HP Latex ink, which means the whole product at the end is recyclable. Whether we are printing on board or card, it can all be recycled. This has helped to open new markets for us and offers customers a really good quality print.”

Wider scope with white ink
Aside from the sustainability benefits of working with HP Latex, Ben said the printers also offer a host of other features that have supported Digiprint Group’s growth over the past 12 months.
The HP Latex R1000 can print direct to board, allowing the company to take on more work within the signs and display market. Previously, Digiprint Group had been printing on to film and mounting this to substrates, whereas the HP Latex R1000 streamlines this process.

Furthermore, Ben said the white ink capabilities of the HP Latex 800W have opened other markets that the company previously could not access with its existing machines.
Together with the stand-out sustainable benefits of working with HP Latex printing technology, Ben said the two machines have been a huge boost for business at Digiprint Group.

“The quality of the HP Latex 800W and HP Latex R1000 means we are now more in demand, with customers actively seeking our business for environmentally friendly signage solutions,” Ben said. “Every day, we are being asked for different products and services.
“Really, we have only just scratched the surface of what these two machines can do.”

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