HOME NEWS NEW PRODUCTS PROFIT CENTRE FEATURES FIND A PRODUCT/SUPPLIER CONTACT MEDIA PACK SUBSCRIBE
 
Omicron Repro Catch Publicity Bug

The managing director of Omicron Repro, in Canterbury, was at first worried the shared name would have a 'negative' effect on business, following a tough year for retailers.

However, Mark Fawcett-Jones decided to make the best of an unfortunate coincidence.




The shop's staff drew praise on social media and from customers who sent messages of support for the business, after they dressed up in hazard gear and posed with its sign.

Mr Fawcett-Jones told ITV Meridian that one bright side of the naming dilemma would be customers finally being able to spell Omicron's name correctly over email.

He added: "We asked for a vaccine to be named after the shop - but the government misread our email".

Omicron is not the first business to draw comparisons to variants due to their names.

It follows in the footsteps of beer brand Corona and United States flight operator Delta airlines

Mr Fawcett-Jones recalled the dismay as the new variant's name emerged.

"Our reaction was one of shock... but after receiving a lot of positive feedback, via direct messages from our customers, we felt that it might finally help people understand the word and spell it correctly.

He added that the shop is "still as busy as ever".

www.omicronrepro.co.uk