Arjowiggins Graphic hits Cyclus campaign target and funds the education of 500 children in Madagascar

Arjowiggins Graphic has hit its target for its latest Cyclus marketing campaign and funded the education of 500 children in Africa.

The nine-week campaign, rolled out by Antalis in the UK, gifted a child from Vontovorona, SOS Children’s Villages Madagascar their school fees, for one complete year, each time a free, Cyclus 100% recycled notepad was ordered. With over 6,000 customers visiting the dedicated campaign website and over 4,000 customers actively participating, the success of the campaign has enabled Arjowiggins Graphic to achieve its charitable goal whilst reaching designers, printers and corporates in 36 countries.

Angela De Vorchik, Operational Marketing Manager at Arjowiggins Graphic, said: “Education is vital to a child’s development so we are thrilled to have raised the funds for these 500 children in the SOS village of Vontovorona. Not only has the campaign increased customer interaction with the Cyclus brand but we have increased awareness of this great charity, whose close partnership with us is core to our business philosophy.”

Faneva Raharimanantsoa, the co-ordinator for communication and sponsorship of SOS Children’s Villages Madagascar commented: “Thanks to the Cyclus campaign, 500 children can now go to school and receive a vital and necessary education. On behalf of those children and SOS Children’s Villages we want to thank Arjowiggins Graphic and their customers for their continued support.”

Cyclus is a highly sustainable uncoated and coated paper range. It is a leading European brand of paper produced from 100% recycled fibres, Cyclus has a lower environmental impact than the production of virgin fibre paper - 37% less energy and 53% less water. For more information visit www.cycluspaper.com

About SOS Children’s Villages France
SOS Children's Villages is an independent private development organisation, which builds families for children in need. Through a network of over 500 villages it provides family-based care to orphans or children having lost parental care in 133 countries with a safe, loving home, health, and education.

The SOS Children's Village in Vontovorona is located in the suburb of Antananarivo. It is comprised of an SOS Kindergarten, which accommodates up to 180 children and a primary and secondary SOS school with a canteen. A total of 500 children receive an education in 13 classes.