Crystal clear message with new Cocoon campaign

Arjowiggins Graphic has teamed up with Antalis to launch a new innovative campaign to showcase the unique quality of its Cocoon recycled paper.

The campaign consisting of a mailer, game and dedicated website targets designers, businesses and printers in twenty three countries across Europe. The mailer features an image of a crystal that turns into a 3D diamond to reflect the cycle of Cocoon, which transforms recycled pulp into beautiful, clean white paper.

Using Cocoon Silk 250gsm manufactured from 100% de-inked pulp this new mailer showcases the whiteness and finish that can be achieved from recycled waste paper. Cocoon is a range of 100% recycled FSC certified and 50% recycled FSC mix certified offset and coated papers with the qualities and appearance of virgin fibre papers but with far superior environmental credentials

The campaign offers customers the chance to win one of many eco-friendly prizes, including two spa weekends, ten bicycles and three hundred bespoke boxes of fair trade chocolates. Prizes can be won by entering an online game, inspired by the 'Four Images One Word' puzzles, on the designated Cocoon website: www.white-and-recycled.co.uk  

The game asks recipients to turn four images and a jumbled selection of letters into ten words, if they manage to find ten words they can then participate in the final draw to win one of the prizes.

Both the mailer and envelope have also been printed sustainably on the new Komori Lithrone HUV G-40 press. This press uses less energy and reduces CO2 emissions during the printing process compared to a traditional four colour interdeck drying UV press. The print techniques used on the mailer are both innovative and environmentally friendly, as the mailer is printed using four colour offset with vegetable inks, laminated with ECOfilm (a gloss film lamination which is 100% biodegradable containing no toxic materials or heavy metals, which results in a virtually zero environmental footprint). The envelope has been printed with a HUV acrylic gloss varnish and a small addition of pantone tint.

Angela DeVorchik, Operational Marketing Manager at Arjowiggins Graphic, comments: "Our range of Cocoon papers enable us to deliver the shade and finish businesses need for their printed communications, such as high-end marketing brochures, mailers etc, whilst also conveying their green credentials.

Marian Thomasson, Communications Manager at Antalis states " Giving designers, businesses and printers a printed crystal shape enables them to visualise the journey Cocoon has made from waste to paper, just as crystals have developed from minerals and organic substances, and we hope these mailers will demonstrate to more people that recycled paper doesn't have to compromise on whiteness or quality."