International Paper secures EU Eco-Label status

International Paper has demonstrated its commitment to environmental sustainability by achieving EU Eco-label status for its HP Everyday Papers range.

The grade is manufactured at International Paper's paper mills, using virgin wood fibre from sustainable forests. International Paper's paper mills are the best in class in terms of environmental performance.

Having the EU Eco-label accreditation now complements the HP Everyday Papers existing environmental accreditations, which include attainment of both the Forest Stewardship Council (FSC) and Programme for the Endorsement of Forest Certification (PEFC) Chain of Custody schemes, guaranteeing that a product is made from sustainably managed forests.

The EU Eco-label is a voluntary environmental label created by the European Commission, established in 1992 to encouraged businesses to market products and services that are kinder to the environment. Products awarded the Eco-label carry the flower logo to allow consumers including public and private purchasers to identify them easily.

UK and Ireland Country Manager Mike Robertson says: "Having the Eco-label flower logo on the HP Everyday Papers range allows us to demonstrate how seriously International Paper takes our commitment to the environment."

As part of the EU flower assessment criteria, manufacturers must also meet a wide range of environmental and sustainable requirements. International Paper had to show the origin of all fibres as well as demonstrate that 10% of fibres are sourced from certified sustainable managed forests.

The HP Everyday Paper range already has high environmental credentials, with its 75gsm A4 grade available with Forest Stewardship Council (FSC) accreditation. As a further endorsement of its environmental performance, the HP Everyday Papers range is also PEFC certified.

Last year the HP Everyday Paper's range's high environmental credentials were further underlined when new packaging was launched for the range. The new packaging carries environmental certification more predominantly on the rear panel, supporting and endorsing HP's Environmental Paper Policy (EPP). This provides information and environmental facts surrounding forest certification, recycling, renewable energy and sustainability.

The HP Everyday Papers range is the perfect match for use with HP original inks and toners, enabling end users to get the best results out of their printers. What's more, due to its high quality and performance standards, HP Papers perform right the first time and benefit from the latest innovations available in today's paper industry. The HP Everyday Papers range was the first among office papers worldwide to carry ColorLok Technology.

The HP Everyday Papers range covers all office printing applications, from single to full colour printing on both laser and inkjet printers and is the perfect match for use with HP original inks and toners, enabling end users to get the best results out of their printers.

The HP Everyday Papers range is stocked in the UK by national merchant distributors; PaperlinX UK, Antalis UK, Office Depot, Staples and Robert Horne Ireland.

For more information on International Paper and its product ranges visit www.internationalpaper.com/uk  or contact mike.robertson@ipaper.com